Direct Post Lead Routing Made Simple
Deliver leads instantly to your buyers with direct post routing. PingPost Exchange enables fast, reliable, and rule-based lead delivery for exclusive deals, fixed pricing, and guaranteed delivery setups.
- A chosen buyer receives the lead directly
- Price and priority stay under your rules
- Failover runs when delivery fails
On this page
Send the lead to the buyer you already chose
From rule to endpoint
Direct post features
Use direct post next to ping post
What is direct post
Send the lead to the buyer you already chose
Direct post sends leads directly to a predefined buyer or endpoint. This method is built for exclusive deals, fixed pricing, and guaranteed delivery setups.
You decide the destination before the lead arrives. The platform checks the lead, applies your rules, and delivers it.
- Exclusive agreements with one buyer
- A fixed price you can forecast
- Priority relationships that should not be auctioned
- Routing that has to follow a compliance rule
Delivery
From rule to endpoint
Control exactly where your leads go using routing rules, filters, and conditions. Every lead can be checked against buyer requirements before delivery.
- 1
Name the buyer
Point the campaign at a buyer, a tier of buyers, or a specific endpoint.
- 2
Set the rules
Apply price, geography, caps, and field requirements so only matching leads are eligible.
- 3
Validate the lead
Field-level checks run before delivery, which keeps incomplete or out-of-spec leads from reaching the buyer.
- 4
Deliver, then fail over
The lead posts in real time. If that endpoint fails, failover logic can move it to the next destination you defined.
Direct post features
Rule-based lead routing
Conditions decide the path. A lead that misses a rule never reaches that buyer.
Custom buyer priority
Rank buyers yourself when the relationship, the contract, or the margin says who should be first.
Real-time delivery
Accepted leads leave for the endpoint immediately, with failover if that delivery does not succeed.
Field-level filtering
Require the fields a buyer needs, and hold back leads that fail validation.
API integrations
Connect buyer endpoints and your own systems through the API so direct post sits inside the rest of your stack.
Use direct post next to ping post
Many accounts keep both. Exclusive or fixed-price volume can direct post, while the rest of the traffic can ping for the best bid.
The same filters, reporting, and user permissions apply to both paths, so operations does not split across two platforms.
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See it on your lead flow
Tell us your volume, verticals, and whether you buy, sell, or run affiliate traffic. We will walk through the platform on a demo.
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