PingPost ExchangeRequest Demo

Ping Post, Lead Distribution & Tracking Solutions

Manage buying, selling, tracking, and reporting in one unified lead exchange platform built for performance marketers and lead generation companies.

  • Ping post and direct post in one marketplace
  • Affiliate tracking from click to conversion
  • Live reporting for buyers, sellers, and sources
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PingPost Exchange dashboard with revenue, vendor, client, and profit reports

One platform

How a lead moves through PingPost Exchange

Acquisition, distribution, and optimization stay in the same system, so a lead does not change hands between tools before it is sold.

  1. 1

    Capture

    Leads arrive from your sources or from pre-built forms that already collect consent, contact details, and qualification fields.

  2. 2

    Route

    Auction the lead with ping post, send it to a fixed buyer with direct post, or mix both when a campaign needs a hybrid path.

  3. 3

    Track

    Attribute the click, lead, or call back to the affiliate, source, and SubID that produced it.

  4. 4

    Optimize

    Read live buyer, seller, and source reports, then adjust filters, caps, and routing while the campaign is still running.

Buy and sell leads

Buy and sell leads with ping post and direct post

PingPost Exchange is a lead exchange platform designed for buying and selling leads in real time. Using ping post technology, sellers can maximize revenue by connecting each lead to the highest bidder, while buyers gain full control over pricing, filters, and targeting.

Support for ping post, direct post, and hybrid lead distribution gives you the flexibility to scale across multiple verticals and traffic sources.

  • Sellers connect each lead to live demand.
  • Buyers set price, geography, quality, and compliance filters.
  • Hybrid routing keeps exclusive deals and open auctions on the same account.

Distribution features

  • Real-time lead bidding

    Bids come back before the lead is sold, so price follows what buyers will pay right now.

  • Dynamic pricing

    Pricing can move with performance, so a strong buyer or a weak hour does not stay locked to yesterday’s rate.

  • Multi-buyer routing

    More buyers on a lead increases demand and gives rejected leads another place to go.

  • Reject handling

    Automated reject handling and lead recovery keep a passed lead in motion instead of dropping it.

  • Advanced filters

    Filter on geography, quality, and compliance before a buyer is asked to take the lead.

Affiliate tracking

Affiliate tracking for lead generation and call campaigns

Track and manage your entire funnel with built-in affiliate tracking for lead generation and pay-per-call campaigns. PingPost Exchange provides full visibility from click to conversion, helping you optimize traffic sources and scale winning campaigns.

Designed for networks and advertisers, the platform keeps attribution accurate across channels.

Tracking features

  • Click-to-lead and call tracking

    Follow a visitor from the click through the lead or the call, on the same record.

  • Real-time attribution

    See which partner, placement, and SubID produced the conversion while the traffic is still live.

  • Payouts, caps, and rules

    Set custom payouts, caps, and rules per partner so scale stays inside the deal you agreed to.

  • Postbacks and APIs

    Send conversions back to the traffic source and connect the rest of your stack through the API.

  • Fraud prevention

    SubID tracking and traffic-quality filters help you spot low-quality sources before they consume budget.

Advanced reporting

Real-time reporting and lead analytics

Make smarter decisions with real-time reporting and lead analytics. PingPost Exchange provides visibility into lead performance, buyer activity, and campaign profitability in one dashboard.

Monitor results as they happen, identify trends, and optimize campaigns without waiting on end-of-day files.

  • Live reporting with instant updates
  • Buyer, seller, and source-level insights
  • User-level permissions and access control
  • Automated lead return and rejection tracking
  • Custom dashboards and API access

Related

See it on your lead flow

Tell us your volume, verticals, and whether you buy, sell, or run affiliate traffic. We will walk through the platform on a demo.

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