Real-Time Ping Post Lead Distribution
Maximize every lead with real-time ping post technology. PingPost Exchange connects buyers and sellers instantly, allowing leads to be priced, matched, and routed based on live demand.
- Bids are collected before the lead is sold
- Buyers are pinged in parallel
- Rejected leads can be routed again
How ping post works
Each lead is priced before it is delivered
Ping post is a dynamic lead distribution method where buyer bids are evaluated in real time before a lead is sold. Each lead is auctioned to the highest-value buyer, which means better monetization for sellers and higher-quality leads for buyers.
- 1
A lead enters
The lead arrives from a form, a source, or an API post with the fields your buyers need to make a decision.
- 2
Buyers are pinged
Eligible buyers receive the ping at the same time. Filters for geo, quality, and compliance run before a buyer is included.
- 3
Bids are compared
Responses come back with a price. The platform ranks them so the lead goes to the highest-value outcome.
- 4
The winner is posted
The full lead is delivered to the winning buyer. You can see the bid and the outcome on the same record.
- 5
Rejects are recovered
If the first buyer passes, post-reject routing can offer the lead to the next qualified buyer.
Why use ping post
Revenue follows live demand
Fixed trees sell the lead to whoever is next in line. A live auction sells it to whoever values it most at that moment.
Higher revenue per lead
Real-time bidding lets sellers take the best price available, including when demand spikes.
Stronger buyer matches
Leads route to the buyers who are performing, not only to the buyer who was placed first in a static tree.
Less wasted traffic
Low-value matches and dead ends are easier to see, so spend stops piling up on leads nobody wanted.
Faster market response
When a buyer pauses, caps out, or raises a bid, the next lead can follow that change immediately.
Built for scale
Parallel pinging, then a second chance
PingPost Exchange supports parallel pinging, intelligent routing, and post-reject optimization, so a lead still has a path after the first buyer declines.
Buyer order can follow performance, and every bid stays visible so sellers and operators can explain why a lead sold at the price it did.
Ping post features
Real-time ping and bid evaluation
The sale waits for live responses, then picks the outcome with the highest value.
Parallel buyer auctions
Multiple buyers are contacted together, which shortens the wait and widens the bid pool.
Post-reject routing
A rejection is a routing event. The lead can continue to the next buyer that matches.
Performance-based priority
Buyers who accept, pay, and perform can be favored over buyers who repeatedly pass.
Bid transparency
Bids and outcomes stay on the record, so pricing disputes start from the same numbers.
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See it on your lead flow
Tell us your volume, verticals, and whether you buy, sell, or run affiliate traffic. We will walk through the platform on a demo.
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